BadBoy Kebabs — Brand Guidelines & Identity
Quality is our trademark.
At BadBoy Kebabs, quality isn't just a promise — it's the foundation of everything we do.
Download brand assetsQuality is our trademark
At BadBoy Kebabs, quality isn't just a promise — it's the foundation of everything we do. From our carefully selected ingredients and signature marinades to our bold flavours and unmistakable presentation, every detail reflects our commitment to delivering an exceptional food experience.
We believe great food should make a lasting impression. That's why we combine innovation, consistency and passion to create products that stand out from the ordinary.
Our brand represents boldness, confidence, originality and uncompromising quality. Every dish we serve, every customer interaction and every element of our visual identity must reflect these values.
Our Brand Philosophy
Bold in flavour. Distinctive in identity. Consistent in quality.
BadBoy Kebabs is more than just a kebab brand. We are building a recognisable identity that challenges the ordinary and sets new standards in the fast-food industry.
From our iconic BadBoy Sauce to our signature kebab creations, our mission is to deliver unforgettable flavours while maintaining the highest standards across every location.
Our Brand Promise
To deliver exceptional taste, consistent quality and a memorable customer experience with every order.
Quality is our trademark.
More than a slogan. It's the standard we stand by.
Primary Logo
The Star
Our hero mark. It signals star quality and sits at the peak of the badge.
The Badge
The double-lined diamond frames the brand like a street-food stamp of approval.
BADBOY
The hand-drawn wordmark carries our attitude — loud, playful and never boring.
Xotica / Kebabs
Clean, spaced capitals that anchor the name and tell people exactly what we do.
Our primary logo is full colour: Badboy Red with Kebab Amber. Red speaks of heat, appetite and energy; amber brings warmth and that glowing, freshly-grilled feel. Use the full-colour logo on white or light backgrounds wherever possible.
Logo Variations
When full colour isn't possible, choose the version with the strongest contrast against the background.
Clear Space & Sizing
Clear space keeps the logo visible and uncluttered. The minimum clear space on every side is x, where x equals the height of the star. Keep text, images, edges and other graphics outside this area.
x
x
x
x
Primary Font Family
Chivo
Our brand typeface for headings and body copy across web, print, signage and packaging. A free grotesque sans from Google Fonts, available in weights from Thin to Black.
Aa Bb Cc Dd Ee Ff Gg
0123456789 &!?£
- Light
- Light Italic
- Regular
- Italic
- Medium
- Medium Italic
- Bold
- Bold Italic
- Extra Bold
- Extra Bold Italic
- Black
- Black Italic
From mild to wild
Have it your way
Flavour your kebab from a choice of 5 signature sauces, freshly made every order.
Colour Palette
Click a swatch to copy its HEX code.
Primary Colour
Note: Xotica Red is our lead colour for buttons, headlines and backgrounds across every channel. Use the secondary colours to support it, never to replace it.
Secondary Colours
Common Colours
Usage Guidelines
Correct Usages
Colour Usage Samples
classic to
extreme
about the
flavour
your
way
with
care
every
order
to
wild
online
signature
sauces
Don'ts
Don't stretch or squash the logo
Don't rotate the logo
Don't change the logo colours
Don't place the colour logo on red
Don't add shadows or effects
Don't place it on busy backgrounds
